Mora was founded by Fakharia Al Jashmi, a visionary entrepreneur with a deep appreciation for beauty, emotion, and craftsmanship. Guided by her passion for creating meaningful experiences through flowers, she established Mora as a premium flower and gift brand that blends modern luxury with heartfelt storytelling.

From its roots in Oman, Mora has grown into a distinguished e-commerce destination known for its refined aesthetics, signature floral collections, and exceptional attention to detail — from elegant packaging to personalized gifting experiences. Today, Mora represents timeless elegance, emotional connection, and the art of gifting with purpose.